October 15, 2020 | Simplicity

Sometimes things are simpler than they seem to be.

I started doubting everything the last few days. My pricing. My payment gateway. My CTA button. My hero section image.

Everything.

Why did I fall in MRR last month?

Could it be A? B? C? A and B together? B and C together? And so on and so forth.

Too much data introduces a lot of noise.

Then I just had a brief look at Google Analytics.

Ah, ok. I got a very small amount of traffic last month. And this month as well so far.

What do you expect.

Everything can be improved. But try to find the single lever that will make the most difference.

In this case, I don't have a product problem. I have a traffic problem.

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