January 22nd, 2023 | Twitter take over

Elon Musk's Twitter take over was completely Machiavellian.

In his book, The Price, he talks about this style of take over.

If you take the throne by force, you have to be ruthless and wipe out the old guard straight away.

Do all the horrible stuff upfront, be feared, then slowly regain people's trust and hearts.

But never too much. Even though it sounds unromantic, fear is an essential component to ruling a nation.

What a fascinating book.

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