December 2021 | Business Minimalism ✨ ($5.6K MRR)

December started out strong. Working like crazy in the first two weeks.

On the 17th, I finally flew from Italy to the UK to see my family. Upon arrival, I got very sick and was in bed for a week straight.

During that week, I didn't have the energy to do anything. Honestly, I was curled up in a ball, lying on the bed. Contemplating for 30 minutes if I have the strength to get up and walk to the bathroom to have a piss.

As you can imagine, I couldn't work on SEO. I couldn't work on new distribution channels. Or on partnerships. Or write code. 

But what I did was prepare a few tweets the first day, when I was still not completely worn down. I scheduled them for the week.

During that week, while I lying in bed in agony, my business skyrocketed. A couple of my tweets blew up and brought a lot of traffic.

This sickness turned out to be a blessing in disguise. It made me realize that I am overcomplicating everything.

You know what's working. Why don't you just double down?


Another thing I did in early December is try to close those enterprise clients. If you have no idea what I am talking about, it's basically CyberLeads customers for whom I will be sending the emails on their behalf. A custom enterprise plan. You can read about it in detail in my November post.

Managed to close two clients. That's $3,500 MRR.

Wow.. that was fast. It took more than one year to reach $3,500 MRR with the newsletter model.

And less than one month with the agency model.


Going into 2022, this little experience has made me think:

What if I do less, but better?
- Create content to generate traffic
- Grow the newsletter
- Close enterprise clients

And fuck all the rest. Do absolutely nothing else.

It will feel almost embarrassing how simple my business is:
- I tweet
- I compile a list of emails once a month
- I send the emails myself for some of my customers

But maybe this simplicity is nothing to be ashamed of. Maybe it's genius. Not a bug. But a feature.

In 2021 I tried so many things. Yet, nothing worked.

Only one thing worked, the enterprise custom plan.

Now, don't get me wrong.

I am scared shitless. 

Just like I was when I launched CyberLeads two years ago without even having a product.

This could be an epic fail. I give it a 50-50 chance.

I could end up hating myself and my job. Have meetings all the time. Have triple the stress. And so on.

But what is the worst case scenario? I refund all of them and continue to grow my little newsletter happily.

And what is the best case scenario? I go from the thousands to the tens of thousands. That's enough money for me. I will be free.

I'll take that bet.

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