October 6th, 2021 | Nothing is as perfect as you think

For the past year I've been focusing heavily on SEO as a distribution channel.

But as I've started having some success with it, I've noticed that it also has it's flaws and volatility.

Ok, maybe the traffic remains somewhat constant. But people come and go according to their wims. And that makes even this channel feel unstable.

The perfect distribution channel doesnโ€™t exist.

All have volatility. All have points of failure.

Itโ€™s only when you combine multiple distribution channels together that you get the illusion of consistency.

Food for thought.

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