September 23rd, 2021 | Engineering is magic

New technology I learned about:
Software that identifies which companies visit your website.

1. Get visitor's anynomized IP/location
2. Search public database for company with the same IP/location

Done. Super simple. But effective.

A single heuristic + code = magic

🎥 Video version

🔊 Podcast version


✉️ I want to get notified of big milestones


@alexwestco@alexwestco