April 18th, 2021 | Happy customers > More customers

Running a subscription business entails a few daily dopamine hits.

- The new subscriber alert.
- The new cancellation alert.
- The customer support message.
- The positive feedback email.
- The negative feedback email.

Out of all of the above, nothing makes me happier than the positive feedback email. Getting validation that what you're building is not only making money, but is also useful, is amazing.

For example, this morning I found two things in my inbox.

One cancellation email and one positive feedback email from a happy customer.

The cancellation didn't worry me as much. But the positive feedback made my day.

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