February 19th, 2021 | Ahead of our time

Yesterday I overheard one of my girlfriend's meetings at work. She works as a designer for a healthcare startup (around 100 people).

They were discussing and analyzing the pros and cons of changing the copy of a small button in their app.

You know the drill. Talking in a "professional" way. Trying to get your point across, while trying to not offend anyone. Listing all the pros and all the cons, for that reason. Ending up not getting your point across at all. Rinse and repeat.

The meeting lasted for over an hour. It was frustrating and funny at the same time.

We started discussing about it afterwards with my girlfriend.

- "What if the two of us ran this app? How would we proceed?"
- "Simple. One, two, three. Let's try it and see."
- "Done."

Things are simpler when you are small. Complexity does not grow linearly when you add more people. It grows exponentially.

Going from one person to two people, does not raise complexity 100%. It raises it thousands of times.

The new person brings his/her own goals, dreams, aspirations, boredom, psychological issues, marriage issues. Congratulations, you've just made things complicated.

Extrapolate that to 100 people and you've got a real nightmare.

I couldn't help but smile. Is this our competition?

All these companies are stuck in the industrial age. They think that more people means greater velocity and impact.

But we live in the digital age now. One person, million dollar businesses are becoming common.

We, indie entrepreneurs, are living in the future, in that regard. We are ahead of our time. Even funded startups are unaware.

In around 5-10 years, I'm sure most startups and companies will catch on to this. However, until then, we can capitalize.

We can beat these companies. Easily. While shipping in our pajamas.

It's simple. They are just too slow. Too rigid. And too big.

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