July 20, 2020 | Assymetry
A great assymetry in life and business. In life: We spend most of our energy thinking and trying to win people that don't care about us. We spend less energy on our friends. We spend the least amount of energy on the people we know truly love us. In business: We spend most of our energy on prospects that aren't even paying us yet. We spend far less energy on monthly subscribers. We hardly pay any attention to annual subscribers. That's completely wrong in my opinion. Both in life and in business. We should spend our energy on the people that love us most and love them back. We should serve best the people that are paying for our food, and not chase new customers at their expense.