February 5th, 2023 | Marginal gains

Little thought exercise to remind yourself that big wins are composed of many small wins.

I think James Clear calls this the law of marginal gains.

Here is how it applies to business.

If you increase:
- 20% in lead flow
- 20% in closing sales
- 20% in price increase
- 20% in retention

Same applies to SaaS as well.

You have doubled your business without changing anything.

If you double them all:

You literally 16X your business.

Insane.

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