February 5th, 2023 | Marginal gains
Little thought exercise to remind yourself that big wins are composed of many small wins. I think James Clear calls this the law of marginal gains. Here is how it applies to business. If you increase: - 20% in lead flow - 20% in closing sales - 20% in price increase - 20% in retention Same applies to SaaS as well. You have doubled your business without changing anything. If you double them all: You literally 16X your business. Insane.