June 14th, 2021 | Traction
The best (modern) business book of all time for me is Traction. It’s co-authored by the founder of DuckDuckGo and it’s full of useful nuggets. It’s main thesis is that startups die due to lack of traction. Not lack of product market fit. And you can’t predict what will work. You have to try everything. And when you find the one that works, you have to double down on that hard. Excited for this month. Going to try multiple new things from the book. Just re-read it.