June 9th, 2021 | Enzo Ferrari

Yesterday I rewatched “Ford vs Ferrari”. It’s about a battle between the two companies.

On one hand, you have a factory-like company in Ford, ran by Henry Ford II. He jumped into the office in a helicopter for two minutes per day. Had no idea who worked for him. Or who his customers were. Didn’t recognise any of the faces at the offices, apart from a few top tier managers.

On the other hand, you have a boutique-like company. Ferrari. The film shows Enzo Ferrari, in a suit and sunglasses, drinking esspresso every morning in his little production site in Italy. Being hands on and overlooking everything that happens. With every single part of the car is assembled by hand.

I believe indie hackers and solopreneurs can learn a lot from this film.

It’s not what you do, but how you do it. They are both building and selling cars. But Enzo is running his company like a boutique, while Ford is running his company like Walmart.

Since we can’t compete with larger companies on price, economies of scale or speed of development, we should attack them and double down on what they will never be able to achieve. Becoming a boutique.

I was super inspired by this film. And I’m running a little experiment for Cyberleads, as we speak.

From now on, every new Cyberleads customer will receive a personal gift from me and a letter. Not expecting anything in return. This is a long term move.

Yesterday I sent my first gift. To France.

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