May 14th, 2021 | Simple products win

I've noticed that for anyone that's a half decent engineer, building new features is not hard.

Heck, you can build pretty much whatever you want, without code, in a fraction of the time it would take 10 years ago.

Yet, what is truly difficult is adding those features to the copy of your landing page. All without overcomplicating everything and diluting your message and value proposition.

That's hard!

One company that does this exceptionally well in my opinion, is Gumroad. They are constantly adding and improving things, yet on the landing page and inside the app everything feels almost exactly like it did 10 years ago.

And that's not a negative thing. It's a positive thing.

I always notice indie hackers or even companies starting out super simple. Get traction because their core idea is great. Then add 1,000 bells and whistles to "make the product better". A few months later, people visit their website and cannot even understand what it is or who it's for.

I've done that myself.

And it's something I want to avoid like the plague with Cyberleads.

Instead of judging a feature by it's technical challenges, I try to judge it from the standpoint of how hard it is to add to my landing page without complicating my users or dilluting my message and value proposition.

I want to keep things simple forever.

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