May 25th, 2023 | Copycats

Why copycats dont work:

I want you to picture this normal distribution meme:

In the far left, it is “just copy a successful product”.

In the middle its “it has to be unique, customer interviews, surveys, etc”

The far right its “just copy a successful business” again.

The thing is that most copycats are in far left of the distribution.

They either copy the wrong thing because they don't understand the intangibles.

Or they copy the right thing but quit early pr don't know how to grow it because they lack the skills.

Copying can absolutely work. But most people can't pull it off.

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