May 23rd, 2023 | Little trick

Was at a bar in London having a drink with a girl.

The barman brought just my drink.

A few minutes later, her drink was still not there.

We were wondering if he forgot about it. And we were thinking of reminding him of it.

As you can imagine, this is not the ultimate customer experience.

Then, he brings the drink and says:
"Thank you for your patience, I had made the drink but I didn't like it. So I made it all from scratch again from the beginning. Please try it and let me know what you think."

He won us over big time. It felt super premium.

I will do this at my agency also. You can turn late deliverables to a premium experience :) 

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@alexwestco@alexwestco