May 19th, 2023 | Breaking changes

Gmail just made the biggest breaking change in cold email history.

Initially I was stressed and annoyed as hell.

But I’m gonna use this to my advantage.

This is the ultimate stress test. And why I want to remain small and nimble forever.

Small is beautiful and less fragile.

Let’s see how fast I can respond to the biggest breaking change in my industry’s history.

Starting from… now!

Off I go, grabbing a coffee and going to the library.


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