May 17th, 2023 | Storytelling is a superpower

It’s all about the story. 

Take Jake Paul for example.

His skills are mediocre at best.

Yet he is one of the biggest draws in combat sports.

Most people are obsessed over being the best.

When they should obsess over having an interesting story instead.

It’s not about what you do.

It’s about how you do it.

And about who you are.

🎥 Video version

🔊 Podcast version


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@alexwestco@alexwestco