May 12th, 2023 | Trust and sales

Today I jumped on a sales call for my $3k/month plan from a prospect that found me from Google.

Hadn't read my blog. Doesn't know me from Twitter. Or some podcast interview.

Just plain cold.

So many objections.

- Why should we trust you?
- How are you different to others?
- What can you guarantee us?
- How do we know this works?
- And so on.

Damn, I have been spoilt.

Closing a B2B sale is hard if they don’t know you already.

Most of the people I have chats with in order to work together trust me already.

That's a crazy advantage.

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