May 12th, 2023 | Trust and sales
Today I jumped on a sales call for my $3k/month plan from a prospect that found me from Google. Hadn't read my blog. Doesn't know me from Twitter. Or some podcast interview. Just plain cold. So many objections. - Why should we trust you? - How are you different to others? - What can you guarantee us? - How do we know this works? - And so on. Damn, I have been spoilt. Closing a B2B sale is hard if they don’t know you already. Most of the people I have chats with in order to work together trust me already. That's a crazy advantage.