There is no point in planning or settings goals if you never keep yourself accountable.
So let's recap 2021 first.
Here's the TLDR version of my 2021 goals:
🏔 Philosophy: Life is boring. Not Instagram highlights. So just focus on making your daily life enjoyable.
👍 Results: I indeed made my daily life enjoyable. However I feel life needs a little spice and pepper. And that is by doing things out of the ordinary and your daily routine. Something I wanna add this year.
🛥 Mentality: No need to postpone your happiness. Most of the things I want need freedom, not money. So start living as a millionaire already.
👍 Results: I tried to live as if money wasn't a thing and I had a million dollars in my bank account. I did it, and I think this year I'll do even better.
🏢 Business Strategy: Keep things simple and think in levers. For example, 10X your traffic or 10X your price.
👍 Results: Nailed this one. Remained ultra focused and minimalist. I spent 10 months failing to 10x my traffic through SEO, but in the last couple of months I managed to find a new offering and 10x my price.
✨ Lifestyle design: Work until lunch break. Stay fit. Do something creative like writing or recording podcasts.
👎 Results: Did the first two. Failed on the writing and podcast part.
🏆 Overall results:
All in all, I'd give this year a solid 8/10.
Minimalism is my way of life. And my strategy for 2022.
In business. In relationships. In life.
Do less. And do it better.
Less is more.
I'll go full nomad this year. And I'll continue living out of a single suitcase.
Honestly I feel calmer the fewer things I have.
I want one suitcase with physical things. And trucks full of memories.
That's the goal.
December changed everything for me.
I was working like crazy in the first two weeks.
Then, on the 17th, I flew from Italy to the UK to see my family. Upon arrival, I got very sick and was in bed for a week straight.
During that week, I didn't have the energy to do anything. Honestly, I was curled up in a ball, lying on the bed. Contemplating for 30 minutes if I have the strength to get up and walk to the bathroom.
But what I did was prepare a few tweets the first day, when I was still not completely worn down. I scheduled them for the week.
During that week, while I lying in bed in agony, my business skyrocketed. A couple of my tweets blew up and brought a lot of traffic.
This sickness turned out to be a blessing in disguise. It made me realize that I am overcomplicating everything.
As I said in last year's yearly plans: "Business should be so simple that it pains you".
- One of my goals is to double down on what I have.
- My second goal is to diversify a little bit.
Double down on my newsletter and my service offering. And keep growing on Twitter.
And diversify just enough to feel safe and sleep like a baby.
No need for 17 streams of income. Or 10 acquitision channels. When it comes to diversification, 2 is my magic number.
💵 Diversification of offerings/businesses:
For me, that would be the newsletter and the service. No need to build another business or go crazy. I am already diversified enough.
📈 Diversification of acquitision channels:
For me, I have Twitter and word of mouth. However word of mouth is passive so I don't count it. I also failed with SEO. And affiliates are not sustainable. The most straight forward way to go about things would be to grow on LinkedIn. I know how social works. Maybe I could port my audience over.
👨⚖️ Diversification in life:
I already have two passports and two nationalities. And after what happened to me last year with Revolut freezing all my money, I have my money split in at least two bank accounts.
Ok now, let's get to the fun stuff.
Here are my TODOs for 2022:
☑️ TODO: Find a personal assistant 👩💻
I'd love to experiment with this.
☑️ TODO: Maybe find a contractor 👨💻
Get some help with mundane tasks. Async and remote.
☑️ TODO: Continue with personal trainer 💪
The results have been great. Super happy.
☑️ TODO: Find a therapist ❤️
Maybe I could do the same for my mental health.
☑️ TODO: Find a new accountant 🤓
Need a new accountant in Cyprus.
☑️ TODO: Find a new lawyer 👩💼
Need a new lawyer in Cyprus.
☑️ TODO: Open bank accounts 🏦
Not in Cyprus and not fintech apps. Old boring banks.
☑️ TODO: Maybe start investing 📈
Nothing crazy, just ETFs. And maybe a tiny amount in Crypto.
☑️ TODO: Double down on Twitter 🐦
Twitter has been the main driver of my business.
☑️ TODO: Diversify by growing on LinkedIn 💼
Overlaps perfectly with Twitter and is similar.
☑️ TODO: Keep writing on my personal blog ✍️
Will try to write more this year.
☑️ TODO: Restart the podcast 🎙
Travel the world and talk to interesting people.
☑️ TODO: Eyes correction, Tattoo 👀
Some things I've been postponing for years.
☑️ TODO: Spanish, Dancing, MMA 💼
Hobbies old and new.
☑️ TODO: Psychedelics & Hunting 🏹
Things I am curious to try.
☑️ TODO: Start giving back ❤️
It's been a year since I stopped giving money to charity.