November 16, 2020 | Shiny object

Shiny object syndrome is real. We all want to be excited. We all want to think that our next idea is the next big thing.

But 99% of the times, it's not true. It's hard to find something that works.

If you have something that is working and generating revenue, stick with it. Especially if it's recurring revenue.

Double down on that one product. Don't spread yourself thin. And in that one product, double down on that one strategy that is working best. Don't spread yourself thin. And in that one strategy that is working best, double down even further.

Focus. Focus. Focus.

Everything else is a distraction.

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